Thursday Final Nationals: Rio 2016 Summer Olympics on NBCUniversal Matches Second Thursday in London 2012 on NBC

From NBC Sports Group (full press release): For Thursday’s primetime coverage, NBC Olympics’ Total Audience Delivery — calculating average minute viewing across broadcast, cable, and digital — had an average of 22.9 million viewers with an 13.6 household rating; the same viewership and household rating from the second Thursday in London 2012 (on August 2, 2012) when it had aired solely on NBC.

Additional NBC Olympics metrics:

Among Adults 18-49, NBC’s 14-night 7.6 primetime rating in the demographic more than quadruples (347% above) the other broadcast networks combined (1.7 on ABC, CBS and FOX) – the largest advantage in the first 14 days of any Olympics (on record).

After 14 days, the NBC-only average primetime viewership (26.4 million viewers) and household rating (14.9) have respective 252% and 198% advantages over ABC, CBS and FOX combined – the second-largest Games advantage on record (behind only the London Olympics).

Golf Channel’s second-round coverage is the highest-rated live weekday round of any women’s golf event in more than two years across all dayparts including primetime (Noon-3:14 pm ET; 0.23 US HH rating, 316,000 average viewers), dating back to the second round of the 2014 U.S. Women’s Open at Pinehurst (6/20/14; 0.44 U.S. HH rating on ESPN2). Additionally, the Olympics round two is the most-watched Thursday of women’s golf coverage since round one of the 2014 U.S. Women’s Open on ESPN2 (6/19/14; 437,000 average viewers). Saturday’s final round, which will award the first Olympic medals for women’s golf since 1900, includes South Korea’s Inbee Park, USA’s Gerina Piller, New Zealand’s Lydia Ko, Canada’s Brooke Henderson and USA’s Stacy Lewis.

TOP 10 METERED MARKETS FOR NBC THURSDAY PRIMETIME:

1. Salt Lake City 17.3/34
2. Denver 16.3/33
3. West Palm Beach 16.1/27
4. Columbus 15.8/27
T5. Austin 15.4/28
T5. Dayton 15.4/25
7. St. Louis 15.3/27
8. Ft. Myers 15.0/25
T9. Indianapolis 14.9/27
T9. Minneapolis 14.9/26

Half-hours for ‬“Rio 2016 Summer Olympics-Thursday” on NBC were, as follows:

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, August 18, 2016
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.3/2	2006	0.3/2	0.5/2	0.6/2
8:00	BattleBots (r)	239	92	1.3/2	2101	0.4/2	0.6/2	0.7/2
9:00	The $100,000 Pyramid (r)	239	92	1.3/2	1939	0.3/1	0.4/1	0.6/2
10:00	Match Game (r)	238	92	1.4/3	1979	0.3/1	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			2.8/5	4299	0.8/4	1.1/4	1.4/4
8:00	Big Bang Theory (r)	253	94	3.8/7	5655	0.6/3	1.1/5	1.7/6
8:31	Life in Pieces (r)	250	92	2.6/5	3944	0.6/3	0.9/3	1.3/4
9:00	Big Brother 18	254	94	3.2/6	5365	1.4/6	1.8/6	2.1/6
10:00	Code Black (r)	250	93	1.8/3	2749	0.5/2	0.6/2	0.8/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			12.9/23	21700	4.2/20	6.1/22	7.6/23
8:30	Rio Summer Olympics (s) (thru 11:02)	242	94	12.8/23	21700	4.2/20	6.1/22	7.6/23
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.1/2	1586	0.2/1	0.4/1	0.5/2
8:00	Rosewood (r)	249	90	1.1/2	1538	0.3/2	0.4/2	0.5/2
9:00	Bones (r)	249	90	1.1/2	1634	0.3/1	0.3/1	0.5/1
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.4/1	566	0.1/1	0.2/1	0.2/1
8:00	D.C.’s Legends of Tomorrow (r)	245	91	0.5/1	681	0.1/1	0.2/1	0.2/1
9:00	My Last Days (s)	245	91	0.3/1	450	0.1/0	0.1/0	0.2/0
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1813		0.6/2
7:00	La Rosa de Guadalupe			0.9/2	1526		0.5/3
8:00	Un Camino Hacia El Destino			1.1/2	1888		0.6/2
9:00	Tres Veces Ana			1.1/2	1934		0.7/2
10:00	Tres Veces Ana			1.0/2	1616		0.6/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.2/0	426		0.2/1
7:00	Mi Corazon es Tuyo			0.2/0	465		0.2/1
8:00	Moisés y Los Diez Mandamientos			0.3/1	535		0.2/1
9:00	La Ronca de Oro			0.3/0	481		0.2/1
10:00	El Príncipe			0.2/0	263		0.1/0

Sub-Demo Breakdowns – Thursday 8/18/16

Cable Rankings – Thursday 8/18/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 18:

Source: Live+Same Day data, Nielsen Media Research