Musical performance series “Pay It Forward Live,” which aims to raise funds for small businesses affected by the coronavirus COVID-19 outbreak pandemic, will be available for streaming tonight at 8 p.m. ET. Dave Matthews will be the first musician to perform. Additional acts will be revealed at a later time.
Verizon will donate $2.5 million to Local Initiatives Support Corporation (LISC), a national nonprofit that has invested $20 billion to fuel economic opportunity for people and communities across America. Over the course of the series, all viewers who tune in will be encouraged to tag their favorite local businesses and make a purchase in advance for when the crisis is over and the businesses reopen. As consumers engage, Verizon will unlock an additional $2.5 million in funds, bringing the total donation to a potential $5 million.
“Pay It Forward Live” can be viewed via Verizon’s Twitter account and Yahoo Entertainment.